An interesting and pretty useful idea has been implemented in Melbourne. Melbourne's local rail/ tram/ bus service provider Metlink's tickets are a very useful thing to have. One could use validated tickets to enter sporting events at the MCG like the domestic T20 tournament. I could also have watched the Victoria vs. India game at the Junction Oval for free by showing a valid Metlink Ticket.
I think this idea is pretty powerful as an incentive to use public transport and can be tried out in India. I do not know if such a scheme exists somewhere in India yet. Think about it – if someone wants people to use public transport (mind you – I believe trains as public transport should be encouraged as it doesn’t suffer from any other disadvantage apart from crowdedness in peak hours and coverage) - shouldn't they incentivize it too?
Let’s say Chennai wants more people in the IT highway using trains rather than board some of those company buses which make the OMR (IT Highway) as clogged as Mumbai’s train stations in the morning and evening peak hours. It obviously should improve the rail connectivity and I believe that is partially complete and will only keep getting better. Assume they do that. Now, IF we also assume that locals are satisfied with the IT Highway Railway connectivity and frequencies, what incentives do they need and firstly, why will such incentives work for the locals?
The IT junta are typically youngsters, and have much more spending inclination and capacity than the Tambaram-Beach train passengers (Target audience will be interested). It will also promote awareness of the events on store, and thus a lot of people who did not go to such events because they did not know of it might end up visiting those events.
It means walking for a few extra 100 ms to get to the office as compared to their conventional means (company bus/ bike/ car) - people have to get incentives to tide over the lack of enthu to take public transport.
Positive publicity effect for the IT Highway train system, it should be promoted as happening and trendy. Vending machines on train stations, online booking, tax benefits/ automatic deductions from conveyance allowances can be good incentives too.
The upcoming IPL. They can enter into a percentage revenue kind of agreement with the Railway network, the network pays a fixed sum to the Stadium/IPL authorities, and entry can be initially restricted to a particular stand for Railway pass holders (initially we can restrict it to monthly pass holders only). Based on the crowds, and financial feasibility – it can be opened up further.
Hockey League – something that so needs viewers.
Any BCCI Tournament (the T20 National tourney, Challengers, promotional events etc.)
Movie theaters ? – very ambitious idea – but why not try it at select screens?
Music season cutcherys – the cultural awareness on Chennai’s music season can be increased and it might just revive the culture of youngsters appreciating classical music.
Rock shows/ Unwind center concerts – Cash cow kinda thing.
Still need to think a lot more on this idea. I will appreciate your feedback.
