Thursday, January 31, 2008

Khwaja mere khwaja - A journey to the gods.

The most unbelievably divine and addictive song of this year. It took me on a journey to heaven. How?
The first one minute is an invocation to god to thank him for creating ARR and a reminder to personally do so. And with his unbelievably innocent cries of Khwaja in those moments - tears are created by god. The final tears of happiness.
Before the first charanam - his innocent cries of "AAAAAA" leave u gasping for breath (one of those last in earth) and add more tears simultaneously. You are preparing for moksha."Tere Darbar mein ARR" all of us are your slaves and ready for that moment of moksha. Especially when you sing Qawwali and have words like "Owliya" in the song. Let me also thank the inventor of such words in heaven. The mystic flutes or some other wind instruments add to the appropriately named "Sufi mysticism". Ha! I dont want to attain mukthi anymore. I want to return to earth after a short visit to heaven.
Are you in bliss in the second charanam ARR? as if to give me that last high. and why do u pause at the end of the second charanam as if to push me down a cliff and wait for me to land with a bang - when you start your final flourish, which will coincide with my fast ascent to heaven - where I hope to meet all the gods and thank them for this song.
The song ends - I return to this earth and proceed to welcome your next homecoming saying "Aseem o shaan shehenshah"

Tuesday, January 15, 2008

Twenty20 Rare Event

This has to be a once in an eternity thing.
My country India is World T20 Champion
My state Tamil Nadu is Indian First Class T20 Champion
My city Chennai's team "Chennai Superstars" has won the ICL T20 Championships
My current place of work Victoria has just won the "KFC T20 Bash" (The Aussie first class T20 Championship)

Wednesday, January 09, 2008

Coupling Railway tickets with city events

An interesting and pretty useful idea has been implemented in Melbourne. Melbourne's local rail/ tram/ bus service provider Metlink's tickets are a very useful thing to have. One could use validated tickets to enter sporting events at the MCG like the domestic T20 tournament. I could also have watched the Victoria vs. India game at the Junction Oval for free by showing a valid Metlink Ticket.

I think this idea is pretty powerful as an incentive to use public transport and can be tried out in India. I do not know if such a scheme exists somewhere in India yet. Think about it – if someone wants people to use public transport (mind you – I believe trains as public transport should be encouraged as it doesn’t suffer from any other disadvantage apart from crowdedness in peak hours and coverage) - shouldn't they incentivize it too?

Let’s say Chennai wants more people in the IT highway using trains rather than board some of those company buses which make the OMR (IT Highway) as clogged as Mumbai’s train stations in the morning and evening peak hours. It obviously should improve the rail connectivity and I believe that is partially complete and will only keep getting better. Assume they do that. Now, IF we also assume that locals are satisfied with the IT Highway Railway connectivity and frequencies, what incentives do they need and firstly, why will such incentives work for the locals?

The IT junta are typically youngsters, and have much more spending inclination and capacity than the Tambaram-Beach train passengers (Target audience will be interested). It will also promote awareness of the events on store, and thus a lot of people who did not go to such events because they did not know of it might end up visiting those events.
It means walking for a few extra 100 ms to get to the office as compared to their conventional means (company bus/ bike/ car) - people have to get incentives to tide over the lack of enthu to take public transport.
Positive publicity effect for the IT Highway train system, it should be promoted as happening and trendy. Vending machines on train stations, online booking, tax benefits/ automatic deductions from conveyance allowances can be good incentives too.


Now, what are the events that can be tied to the Railway Card?

The upcoming IPL. They can enter into a percentage revenue kind of agreement with the Railway network, the network pays a fixed sum to the Stadium/IPL authorities, and entry can be initially restricted to a particular stand for Railway pass holders (initially we can restrict it to monthly pass holders only). Based on the crowds, and financial feasibility – it can be opened up further.
Hockey League – something that so needs viewers.
Any BCCI Tournament (the T20 National tourney, Challengers, promotional events etc.)
Movie theaters ? – very ambitious idea – but why not try it at select screens?
Music season cutcherys – the cultural awareness on Chennai’s music season can be increased and it might just revive the culture of youngsters appreciating classical music.
Rock shows/ Unwind center concerts – Cash cow kinda thing.

Still need to think a lot more on this idea. I will appreciate your feedback.